types of brand

The paper analyzes the conception of brand and the evolution rule of brand population, by which brand population experiences the whole transformation process: small number brands in born days, more brands in development period then a few brands in maturity.

通过分析品牌概念的演化过程和品牌种群的演化机制,揭示了品牌种群从诞生时少量品牌、到发展时众多品牌、再到成熟期少量知名品牌的变化过程。

,the relations between brand extension and brand asset,brand extension and brand type,the definition of brand extension and the area of brand management and the evaluation of the act of brand extension by consumers,thus laying a basic foundation for enterprises using the brand extension strategy.

以品牌延伸内涵与外延的界定为切入点 ,详尽地探讨了在品牌延伸过程中必须解决的四个问题 ,即品牌延伸与品牌资产的关系、品牌延伸与品牌类型的关系、品牌延伸与品牌经营领域的界定及消费者对品牌延伸行为的评价 ,从而为企业科学地实施品牌延伸战略奠定了坚实的理论基

Study on Quality Ecology (4): Evolution Rule of Brand Population;

质量生态学研究(4)——品牌种群的演化规律

They give customers a sense of community.

品牌使消费者有一种群体感。

Regional Self-owned Brand Cluster s Development Based on the Brand Energy Level;

区域品牌能级与区域自主品牌群发展

Boosting Customer Brand Loyalty by the Management of "Brand Groups"

以“品牌社群”经营提升顾客品牌忠诚度

Brand Enterprise──A New Form of Brand Operation;

品牌经营的一种新形式──品牌企业

Study on Local Brands Environment and Brands Group Construction;

关于地区品牌环境和品牌群建设的研究

Regional brand:is a brand concept that refer in particular to industrial cluster;

区域品牌:一个特指“产业集群”的品牌概念

Enterprise Brand, Regional Industrial Brand and Development of Local Industrial Cluster;

企业品牌、区域产业品牌与地方产业集群发展

They provide a seal of approval.

品牌意味着一种认同。

Improving the Competitiveness of Industrial Clusters in the View of Cluster Brand and Enterprise Brand;

从集群品牌与企业品牌的角度提升产业集群竞争力

Research on Relationship Forming of Enterprise Brand Network and Its Driving on Individual Brand within the Industrial Clusters

集群企业品牌网络关系的形成及对群内个体品牌的驱动研究

Establishing Cluster Brand:the Route Choice on Cluster Brand Breakthrough of Cixi Household Electrical Appliances

创建集群品牌:慈溪家电集群品牌突围的路径选择

To Study on Brand Association Based on Brand Concept Maps--A New Way of Improving Brand Value;

基于品牌概念地图的品牌联想研究——一种提高品牌价值的新方法

Research on Young Consumers in Brand Apparel Counterfeits Market;

假冒品牌服装市场青年消费人群研究

The Regional Brand Construction of Industrial Cluster and Demonstration Research;

产业集群区域品牌建设及其实证研究

Study on Implementation of Regional Brand in Industrial Clusters of Our Country;

我国产业集群实施区域品牌建设研究

A Study of Consumers Intrinsic Motivation of Participating in Brand Community;

消费者参与品牌社群的内在动机研究

SPCI Molecule Model of Enterprise Brand in a Industrial Cluster;

集群企业品牌生成的SPCI分子模型