Minica/Econo

Media Experience and Management Idea of Lee Iacocca;

艾柯卡的传媒经历与管理理念

Talking Straight

实话实说：美国超级企业家艾柯卡自述

Lee Iacocca is one of the most widely recognized managers in the Unite States today.

在当今的美国，李·艾柯卡是得到最广泛认可的管理者之一。

When Iacocca took over the ailing Chrysler Corporation in 1979 he did not forget what he learned at Ford.

当艾柯卡1979年接管危机四伏的克莱斯勒汽车公司时，他没有忘记他在福特公司学到的东西。

Lee Iacocca has all the skills needed by managers, but is especially strong in the areas of leadership and human relations.

李·艾柯卡具备管理者应有的各种素质，而在领导和协调人际关系方面尤为家出。

Iacocca hones r his marketing skills at the Ford Motor Company in the 1960s and early 1970s.

20世纪60年代至70年代初，供职于福特汽车公司时，艾柯卡练就了他的营销技巧。

Iacocca had to make long-range strategic plans for Chrysler and figure out how to make the plans work so that the company would again be profitable.

艾柯卡得为克莱斯勒制订长期战略计划，并考虑如何实施该计划才能使公司再获利。

"Yes, Aleck, it's certainly so."

“是，艾莱柯，没错。”

Calvin Coolidge [America, 1872-1933]

卡尔明·柯立芝[美

It's a grand catch, Aleck.

艾莱柯，你抓得太准了。

but Aleck kept her head and would not allow it.

可是艾莱柯头脑清醒，没有批准。

It's wisdom, Aleck, solid wisdom, and sound as a nut.

艾莱柯，这就叫聪明，实在聪明，绝顶聪明。

"By George, but it sounds good, Aleck!

“老天，听起来真不错，艾莱柯！

But Aleck went down and put it out.

可艾莱柯还是下床去把蜡烛熄了。

Aleck had ignored the hints.

可是艾莱柯对这种暗示视而不见。

"True as you live, Aleck--and bear scepters, too;

“千真万确，艾莱柯——还得手握权杖；

It was awfully discouraging, Aleck!

艾莱柯，这可太让人扫兴了！

Aleck built a university or two per Sunday;

艾莱柯每个周日都要建一到两所大学；

Aleck glowed; she was profoundly happy.

艾莱柯心潮澎湃，她高兴极了。