Antinori Tignanello,Tuscany

The thesis proceeded with market analysis of wine, by using knowledge of Marketing and Management, established a feasible sales promotion strategy for manor wine enterprises to survive, develop and build up brand at the present market status.

本文从葡萄酒市场分析入手，运用营销学、管理学方面知识，为目前市场状况下我国的庄园葡萄酒如何生存并发展、如何树立品牌研究制定适宜的营销战略。